MAGMA TECHNOLOGIES — WEBSITE PRIVACY POLICY

Effective date:

Magma Technologies (“Magma”, “we”, “our”) is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, and protect personal data when you visit our website www.magma‑ads.com (“Website”) or interact with us.

We comply with the EU GDPR and French data protection law.

1. Data Controller

The Data Controller for Website processing is:

Magma Technologies
25 boulevard Marguerite de Rochechouart
75009 Paris, France
Email: support@magma-ads.com

For processing related to creative‑asset production, different roles may apply (see Section 7).

2. Data We Collect

2.1 Data you provide

You agree not to :

  • Name, surname, job title
  • Business email and company information
  • Information submitted through contact forms
  • Any optional information included in your message

You should not submit creative assets or campaign data through the public Website—these are submitted only through our secure production interface.

2.2 Automatically collected data

  • IP address
  • Browser and device information
  • Pages viewed, time spent, interactions
  • Referrer and navigation data
  • Error logs and performance diagnostics

Collected via cookies or analytics tools (see Cookie Policy).

3. Purposes and Legal Bases

Purpose

Examples of Data Used

Legal Basis

Operating and securing the Website

IP, technical logs

Legitimate interest

Responding to contact requests

Email, message content

Legitimate interest or pre‑contractual measures

Measuring Website audience

Analytics data

Consent (CNIL rules)

Managing legal obligations

Any data requested by law

Legal obligation

We never use Website data for advertising, profiling, or resale.

4. How We Use Personal Data

We use Website data to:

  • operate and improve the Website
  • detect anomalies or security incidents
  • respond to your inquiries
  • understand how visitors use our content

We never train machine‑learning models on Website personal data.

5. Sharing of Data

Data may be shared with:

  • trusted service providers (hosting, security, analytics)
  • legal authorities when required
  • consultants (technical, legal) under confidentiality

We do not sell or rent personal data.

All providers are bound by GDPR‑compliant contracts.

6. International Transfers

If data is transferred outside the EU/EEA, we rely on:

  • adequacy decisions
  • Standard Contractual Clauses (SCCs)
  • supplementary technical measures

7. Magma as Controller vs. Processor

On the Website:
Magma acts as an Independent Data Controller.

During creative production (not applicable to the Website):
Magma may act as:

  • Controller for user accounts, logs, support
  • Processor for creative assets uploaded by advertisers/agencies/retail media sales houses

This Website Privacy Policy concerns only www.magma‑ads.com.
Your production workflows are governed by the TOS, SLA, and DPA provided to clients.

8. Data Retention

  • Contact form data: up to 3 years after last interaction
  • Analytics data: according to tool configuration (typically < 25 months)
  • Technical logs: up to 12 months
  • Cookies: maximum 13 months

9. Cookies

Magma uses:

  • essential cookies (no consent needed)
  • functional cookies (may require consent)
  • analytics cookies (consent required under CNIL rules)

Details are provided in the Cookie Policy.

10. Your Rights (GDPR)

You can exercise the following rights at any time:

  • access
  • rectification
  • deletion
  • restriction
  • portability
  • objection
  • withdrawal of consent (for analytics cookies)

Contact: support@magma-ads.com

You may lodge a complaint with the CNIL (www.cnil.fr).

11. Security

We implement:

  • encrypted connections (HTTPS)
  • restricted internal access
  • audit logs
  • secure hosting

No online system is fully secure, but we apply industry‑standard safeguards.

12. Changes to the Policy

We may update this Policy.
The “Effective Date” indicates the latest version.

13. Contact

support@magma-ads.com
Magma Technologies, Paris, France